Explore a selection of B2B Brand & Growth Marketing case studies that demonstrate how the right strategy creates the conditions for sustainable growth.
Tecala
As Fractional CMO at Tecala I developed the brand and go-to-market strategy to get the business aligned and positioned for growth.
My role expanded into building the marketing function, which meant engaging with the board and ensuring leadership and stakeholder alignment.
In this marketing leadership role, I worked closely with executives, technical specialists, sales teams and delivery leaders, to develop a clear market position, coordinated go-to-market campaigns, and optimised content designed to strengthen market relevance, customer engagement and pipeline performance. You can find out more about the approaches I used here.
In 2023, I supported the launch of Tecala's Automation, Data and AI practice, helping the business articulate its vision for AI-enabled transformation.
Today, Tecala is recognised as one of Australia's leading mid-market technology partners, with marketing playing a central role in supporting its growth, market leadership and ongoing innovation agenda.
Growth Marketing Outcomes:
Aligned for Growth | Positioned for Growth | Ready to go to Market | Built to Perform.
Zenith
Developed the brand strategy, brand core and positioning to deliver websites and digital experiences that connect Zenith to the right audiences. Through the process I developed the positioning as the ‘Curators of the Modern Workspace’. This positioning now clearly defines this iconic Australian business.
As well as tackling this exciting brand challenge, I’ve worked with SQUAD to craft effective content and go-to-market strategies for new product launches, including Jac Chair and Denn Chair. Plus, developing their corporate sustainability strategy.
Click here to see the finished website.
Growth Marketing Outcomes:
Aligned for Growth | Positioned for Growth | Connected to the Right Audiences | Built to Perform.
Denn
Partnering with SQUAD, Zenith and Formway, I led stakeholder interviews and strategy workshops to align the leadership teams around a shared vision for growth. Together, we developed the brand strategy, brand essence, messaging framework and website copy, creating a stronger market position and a clear platform for future growth.
The Denn Chair is an innovative product that features highly technical features. But the brand experience needs to have a human touch. By establishing the right balance we’ve created a successful brand that’s driving growth for Zenith and Formway.
Click here to see the final product.
Growth Marketing Outcomes:
Aligned for Growth | Positioned for Growth | Ready to go to Market | Built to Perform.
Crescent Wealth
Crescent Wealth (now Salaam Wealth) is one of Australia's leading Islamic superannuation providers, operating within a highly regulated financial services environment where trust, compliance and customer confidence are critical to growth.
Working closely with executive stakeholders, I used my Brand & Growth Marketing approach to develop the brand strategy, positioning, visual identity and go-to-market approach that supported the organisation's next phase of growth.
The engagement focused on creating a clear and differentiated market proposition, strengthening customer communications and building the strategic foundations for scalable customer acquisition and engagement.
The resulting Brand and Growth Marketing platform enabled Crescent Wealth to relaunch with greater market relevance, stronger customer connection and a clear pathway for future growth.
Growth Marketing Outcomes:
Aligned for Growth | Positioned for Growth | Ready to go to Market | Built to Perform | Connected to the Right Audiences.
Rate Money
Rate Money specialises in helping self-employed Australians and small business owners secure home loan solutions through a nationwide network of franchises, brokers and referral partners.
Working alongside the leadership team, I used a combination of campaign briefs and brand and growth marketing approaches to evolve the brand, strengthen its market positioning and develop customer and partner engagement programs designed to support growth.
This included aligning brand, marketing and referral pathways to create a more consistent customer journey, build trust across the network and establish scalable foundations for ongoing lead generation, partner engagement and business growth.
Growth Marketing Outcomes:
Aligned for Growth | Positioned for Growth | Ready to go to Market | Connected to the Right Audiences | Built to Perform.
Indyrct
Partnering with the founder to establish the brand, positioning and Growth Marketing Strategy for Indyrct – a cloud-based SaaS platform transforming fragmented channel operations into a connected, intelligent ecosystem.
Together, we're creating the strategic foundation to replace manual processes with intelligent automation, unlock new commercial value and accelerate growth.
Growth Marketing Outcomes:
Aligned for Growth | Positioned for Growth | Ready to go to Market | Built to Perform | Connected to the Right Audiences.
Site360
Site360 is an innovative Australian business delivering contactless systems and platforms for ensuring the health, safety and productivity of site contractors and visitors.
The business was a start-up, so it needed a strong brand essence and brand platform, go-to-market strategy, and distinctive brand identity. We developed the logo, brand identity, website, and a stream of content to deeply connect with audiences and drive engagement.
The business is now enjoying sustained growth in Australia and overseas markets.
Growth Marketing Outcomes:
Positioned for Growth | Ready to go to Market | Built to Perform.
Jess Maybury
As Jess Maybury set off on her growth strategy, she wanted to make sure her core beliefs, distinct points of difference, and essential character and personality were embedded in her brand. The brand essence created the balance between her personal beliefs and the practical realities of a highly competitive market place led to a ‘natural interplay between playfulness and discipline’.
The Growth Market Strategy delivered the insight and direction she needed to set her north star and navigate towards it with confidence.
Growth Marketing Outcomes:
Positioned for Growth | Ready to go to Market | Built to Perform | Connected to the Right Audiences.
Growth Marketing.
In the AI Era.
Helping organisations become:
Aligned for Growth
Positioned for Growth
Connected to the Right Audiences
Ready to Go to Market
Built to Perform
Ready for AI and Automation
So you can engage better and lead with confidence.
Ready to create the conditions for sustainable growth?
Let's talk about the outcome you're trying to achieve.