Growth Marketing.
In the AI era.
B2B marketing consultant and brand strategist. Delivering an approach to growth marketing that actually works.
Experience, expertise and certainty. When you have to get it right.
I’m your Growth Marketing Partner – bringing experience, expertise and certainty to a marketing environment that’s changing fast.
Partnering with Entrepreneurial Business Leaders, CMOs, Heads of Marketing, and the agencies that support them, I’m here to ensure you get the outcomes you need from your brand, marketing and go-to-market campaigns.
In practice, that means taking on complex, multi-stakeholder brand strategy and go to market campaigns – the programmes that need to be driven by an effective strategy, because you have to get it right.
What I do
Original Thinking is what the machines can’t do for you.
Drawing on years of B2B brand and go-to-market experience, I identify the things that create your competitive advantage. And I communicate these things to your audiences with cut-through clarity.
Original
Thinking
Brand becomes your unique competitive advantage.
Translating Original Thinking into a clear strategy, I align your people around a defined purpose, positioning and points of difference. Strategy and brand turns your capability into performance.
Strategy &
Brand
Original thinking determines direction. AI amplifies execution.
Coordinated growth marketing campaigns connect with the right audiences at the right time, to create brand awareness, drive demand and engagement, and build a healthy, measurable pipeline.
Growth
Marketing
Who I partner with
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If you’re an Entrepreneurial Business Leader, and you’ve decided it’s time to stop running marketing ‘off the side of the desk’ I’ll bring the discipline, expertise and rigour you need to drive your brand, marketing and growth strategy.
I deliver marketing that performs: a strong, consistent brand presence, a predictable sales pipeline, and the time and headspace to focus on leadership, culture and growth.
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When private equity investment puts the focus squarely on growth, it’s the sales managers, customer experience officers, and commercial leaders who are asked to deliver more – faster.
I provide the focused strategic marketing expertise needed to sharpen your proposition, clarify priority audiences, align customer journeys, and turn ambitious growth targets into a practical go-to-market direction.
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If you’re a Head of Marketing or CMO, you’ll occasionally need a safe pair of hands to share the load on complex projects, relieve time pressure, or fill gaps in your team’s capabilities.
I partner with you to deliver specialised programmes you prefer to outsource – rebrands, go to market strategy, ABM programs, Ideal Customer Profiles (ICPs) and buyer persona development. I ensure everything works together, so you get the time to focus on the things only you can do (or want to do).
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If you’re an independent designer or agency, sometimes you’ll need a partner who can extend your capabilities when projects demand deep B2B expertise, complex stakeholder engagement, or enterprise-grade brand strategy.
I bring the strategic expertise to lead stakeholder interviews, support client workshops and uncover the deeper insights that strengthen your creative brief.
Together, we can elevate your client relationships, take on more complex and valuable projects, and deliver creative work backed by the depth of a fully developed brand platform.
Growth outcomes
Across technology, design, health & wellbeing, property and finance.
A brand and growth marketing strategy ensured Cotillion was positioned for growth, connected to the right audiences, and ready to go to market.
Brand essence that positioned Zenith for growth. Featuring brand strategy, content and copywriting, websites and digitial experiences, this project ensured Zenith was built to perform.
Tecala 〉
Fractional CMO & Head of Marketing leading into an ongoing strategic partnership. The growth marketing platform ensured the business was aligned and positioned for growth.
A complex, multi-stakeholder brand and growth marketing strategy that ensured Denn was connected to the right audiences, and ready to go to market.
Ensuring Jess Maybury’s brand was built to perform. The brand core and positioning, plus brand character and tone of voice, were all in place before we moved into brand identity development.
Partnering with designer Christina Stone and website developer Robyn Smart (Smart Robbie), we reinvented, repositioned and relaunched Arthritis Australia's national brand
Original Thinking. Amplified by AI.
Scaled through automation.
AI is great for amplifying ideas and executing strategy. Original thinking is where both begin.
AI and automation have transformed marketing. They help us analyse, personalise and execute at a speed and scale we've never seen before.
But they don't replace strategic thinking.
Leaders still need to decide where to compete, which audiences matter most, and what genuinely sets them apart.
The real opportunity isn't tech or AI. It's knowing what to do with it. And that starts with original thinking.
See how I help organisations Get ready for AI and Automation.
Let’s explore what’s possible.
Book your complimentary Growth Marketing Strategy session.
Whether you're planning your next stage of growth, repositioning your brand, preparing a new go-to-market strategy, or getting ready for AI, it all starts with understanding what you're trying to achieve.
Together we'll explore your challenge, identify the outcomes you're looking for, and decide on the strategic approach that will create the greatest impact.
If you think we’re a good fit, I'll recommend the best way forward.