Growth Marketing.
In the AI era.
Your brand is no longer just positioning. It’s the decision-making system that ensures relevance in the AI era.
Experience, expertise and certainty. When you have to get it right.
I’m your Growth Marketing Partner – bringing experience, expertise and certainty to a marketing environment that’s changing fast.
Partnering with entrepreneurial business leaders, CMOs, and Heads of Marketing – and the agencies that support them – I’m here to ensure you get the outcomes you need from your brand, marketing and growth campaigns.
In practice, that means taking on complex, multi-stakeholder brand strategy and go to market campaigns – the programmes that need to be driven by an effective strategy, because you have to get it right.
What I do
Brand
Your decision-making system that orchestrates your marketing.
As technology reshapes how brands behave and perform in the world, brand strategy must do more than guide creative – it needs to define how the brand behaves at scale.
With specialist experience across technology, finance, wellness, food, beverage and venues, I provide deep expertise in complex stakeholder engagements to ensure your brand is the decision-making system that orchestrates your entire go to market approach.
Strategy
Clear direction on how brand and marketing meets objectives.
Strategy that translates objectives into clear decisions, behaviours and guardrails that guide your team and their Agentic AI assistants.
Grounded in original thinking – not recycled ideas – my strategy orchestrates how marketing thinks, acts and adapts, so every action is effective.
As technology reshapes how marketing is executed, my strategic approach defines how your brand and marketing performs at scale.
Virtual CMO
Growth Marketing in the AI era – it’s a collaborative partnership.
My Virtual CMO service combines strategy, vision, and execution in one holistic service.
I bridge the gap between marketing direction and delivery, aligning brand, campaigns, and initiatives to business goals.
Making sure I deliver measurable growth, clarity, and confidence at a fraction of the cost of a full-time CMO – you get access experience, expertise and certainty on demand.
Who I partner with
Entrepreneurial Business Leaders
If you’re an Entrepreneurial Business Leader, and you’ve decided it’s time to stop running marketing “off the side of the desk” I’ll bring the discipline, expertise and rigour you need to your drive your brand, marketing and growth strategy.
I deliver marketing that performs: a strong, consistent brand presence, a predictable sales pipeline, and the time and headspace to focus on leadership, culture and growth.
Heads of Marketing & CMOs
If you’re a Head of Marketing or CMO, you’ll occasionally need a safe pair of hands to share the load on complex projects, relieve time pressure, or fill gaps in your team’s capabilities.
I partner with you to deliver specialised programmes you prefer to outsource – rebrands, go to market strategy, ABM programs, ICP and persona development. I ensure everything works together, so you get the time to focus on the things only you can do.
Independent Designers & Agencies
If you’re an independent designer or agency, sometimes you’ll need a partner who can extend your capabilities when projects demand deep B2B expertise, complex stakeholder engagement, or enterprise-grade brand strategy.
As technology reshapes how marketing is executed, brand strategy must do more than guide creative – it must define how the brand behaves at scale.
Successful Outcomes
Across technology, design, health & wellbeing, property and finance.
Cotillion by Indyrct 〉
Developing the brand and go to market strategy for this start-up. Partnering with the founder to establish the brand and growth marketing strategy .
Zenith 〉
Zenith is a design and experience centric company. The brand positions the business around its unique understanding of people and workplaces that inspire.
Rate Money 〉
Rebranding this heroic Aussie brand with a unique decision-making system to orchestrate Rate Money’s go to market strategy.
Tecala 〉
Virtual CMO leading into an ongoing strategic partnership. Establishing the Tecala brand to support 6 years of continuous growth.
Denn 〉
A complex, multi-stakeholder brand strategy that launched this high performance task chair. It now redefines style and comfort in the modern workplace.
Jess Maybury 〉
A series of interviews with Jess to uncover the vision behind her brand, so this could be the decision-making system for the brand identity and website development that followed.
We put the
Intelligence in AI.
As Agentic AI becomes the operating model for marketing, brand no longer just establishes positioning, sets the strategy, and guides the campaigns – it becomes the decision-making system that orchestrates your entire go to market approach.
No doubt you and your team is embracing Agentic AI – to work faster, be more productive, and get more consistency and efficiency.
But most AI capabilities are quickly becoming commoditised. Content and campaigns are becoming vanilla – your business and brand feels average.
Why? Because AI optimises patterns. And what you need is a system that amplifies your unique thinking, your original ideas, your distinctive style and tone, and all the reasons why your organisation exists.
So let’s transform your brand from a positioning tool, to your decision-making system that drives growth in the AI era.
Building effective brands and marketing strategies around great ideas we create awareness, build relevance, and drive sustained growth.
A team of Growth Partners
When your marketing requirements extend into a more collaborative and integrated approach, I’ll connect you into my network of Growth Partners.
This is a team of designers, writers, producers, social media experts, and growth marketing specialists – working to an ethos of partnership and open collaboration.
It feels like having a brand and marketing team by your side.
Because you do.
-
Simon is the lead brand strategist, producer and writer. He builds the brand, develops the content, and crafts the go to market campagins. Your brand curator and custodian, he’s the guy who’s making it all happen.
-
Brand identity designer, digital content producer, and website developer, James combines the essential design and development services for effective marketing. And he’s damn good at it too.
-
Specialising in Brand Identity Developing, Collateral Design and Print and Production, John is a content creator who brings brands and marketing campaigns to life.
-
Squad is a brand innovation studio that builds pioneering brands from ideas to launch. With expertise in food, beverage, hospitality, and wellness industries, Squad seamlessly blends commercial problem solving with world-class creative.
Talking is free.
Book your complementary discovery session.
Let’s see what’s possible.
I have a unique way of working that’s built on proven methodology and a really strong track record. The approach works because it combines experience, expertise, collaboration, and partnership.
Get in touch, and let me explain how it works.
simon@simonsteele.com.au
0414 377 570