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Cognitive Branding.


Building brands people believe in.

People don’t just buy products and services. They actually buy into the promises and values that surround them. It’s the promise of an experience or outcome that makes people buy from you. And these promises are encapsulated in your brand.

For a business to be successful, it needs a strong brand. And for a brand to be strong, people need to believe in it.

It’s called Cognitive Branding. And it enables you to build a brand people believe in.

Deeply connect and engage with your audiences.
Ensure the success of your brand and marketing campaigns.

For a customer to believe that your product, service, or experience will not only do what it says on the box, but will play its part in helping them achieve their business objectives or personal goals, it needs to have a framework of communication around it which is intuitive, authentic, and trustworthy.  

This framework of communication is your brand. And it will be experienced by people through a series of coordinated and consistent touchpoints.

Proven methodology. Built from getting effective outcomes.

The process starts by establishing presence and awareness in the market. By positioning and differentiating your products and services, you show why they’re more relevant to people and why they’re more likely to meet their needs.

You can then develop deeper relevance and credibility in the brand through content. When this content is coordinated into regular campaigns you build a strong profile in the market, and you deliver different ways for people to connect and engage with you.

When all this is coordinated in user experience journeys, it creates a framework of connection, cooperation, and collaboration between you and your customers. And when it’s done well, it enables people to arrive in a place where they not only want to buy from you, they also want to buy into your culture, values, and beliefs.

It only works if it feels natural and intuitive to people.

This process and methodology works, because it enables your customers and audiences to identify with you, your values, your expertise, and it gives them a believable expectation of what they’ll experience if they engage with you.

It’s this coordinated approach to brand and marketing that enables you to enjoy sustained growth.

Family posing in living room with daughter holding a sign that reads "First Day of School."

Content and Campaigns are more effective when supported by a strong Brand.

First, establish a presence and awareness in the market through the brand. Then create meaning and relevance in your business and brand through content.

Finally, combine the branded content into effective campaigns to drive growth.

  • B2B decision maker, business to business decision maker

    A CTO realises his vision to digitally transform his organisation will only be achieved if he establishes a relationship with a technology partner who believes in partnerships.

    FOUNDER

  • B2B decision maker, B2B decision maker, business to business decision maker

    An HR Director realises her vision to create a sustainable and inspirational workplace will only manifest if she creates workspaces in which people can thrive.

    HR DIRECTOR

  • B2B decision maker, business to business decision maker

    A Muslim mother understands she'll only be able to retire with contentment if she invests in a purpose-led Super fund that aligns with her religious and cultural beliefs.

    SUSTAINABILITY DIRECTOR

  • B2B decision maker, business to business decision maker

    A self-employed small business owner can’t get the lending solution she needs from the banks, so she seeks out a specialised home-loan provider.

    CUSTOMER SERVICE MANAGER

  • B2B decision maker, business to business decision maker

    An architect partnering with the Local Council realises his vision to create communities where people thrive will only be achieved if he creates experiences worth discovering and sharing.

    SALES MANAGER

Talking is free.

Book your complementary discovery session.

Let’s see what’s possible.

I have a unique way of working that’s built on proven methodology and a really strong track record. The approach works because it combines experience, expertise, collaboration, and partnership.

Get in touch, and let me explain how it works.

simon@simonsteele.com.au
0414 377 570